Which of the Following Statements Is True of Consumer Promotions

Marketers view sales promotion as an attempt to create a long-term committed relationship between customers and salespersons. Inferior products harm a firms profitability and a nations balance of payments.

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Product liability transfers from the manufacturer to the retailer once the retailer accepts delivery of the product.

. B They include a wide range of tools like samples coupons and refunds. Clutter makes it easy for an advertiser to gain readers attention and draw them into an ad. C Consumers product and service preferences are constant and do.

Premiums are not subject to restrictions from industry and government agencies. A Self-promotion not. C Informative promotion is a necessary ingredient for increasing demand.

This preview shows page 5 - 7 out of 20 pages. 41 Which of the following statements is not true. Which of the following statements is not true a self.

Nearly three quarters of all sales promotion dollars are spent on consumer promotionsD. When advertising a simple nontechnical mature product ANS. Premiums as a consumer promotion tool are defined as _____.

Focuses primarily on channel promotions. D They cannot use. A Self-promotion is not a substitute for quality products.

Consumer product companies launch approximately 20000 new products each year. The use of premiums is very popular among fast food restaurants as a way of attracting children. Which of the following statements is not true.

C a marketing mix directed at an organizational customer is usually less precisely adjusted to the needs of the specific customer. Which of the following statements about the use of premiums as a sales promotion tool is true. Which of the following statements is true about clutter in magazine advertising.

Which of the following statements is true of consumer promotions. More targeted promotion is needed during the sales decline stage of the product life cycle. Redemption rates for mail-in premium offers are very high.

Inferior products harm a firms profitability and a. Sales promotion dollars for most companies are allocated equally. 26 Which of the following is an example of a consumer product-oriented promotion.

Self-promotion is not a substitute for quality products. Informing becomes important in the market growth stage. Consistent bombarding of messages about a product will put off potential consumers 3.

Which of the following statements is true of consumer behavior. D They are primarily used to generate business leads and reward customers. Sales promotion is a type of direct marketing.

Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. Dewy a fruit juice manufacturer offers its retail accounts a 300 per case discount on all purchases of cranberry juice during the month of May. A They can easily overcome consumer overconfidence and confirmation biases without possessing any distinct advantage.

Sales promotion programs are targeted only at consumersB. During an attempt to gain the immediate action of a consumer e. Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled.

A offers to consumers of savings off the regular price of a product flagged on the label or package B certificates entitling the bearer to a stated saving on the purchase of a specific product. Which of the following statements is not true. It includes a wide range of tools like samples coupons refunds and so on.

Advertising and sales promotion should be viewed as complementary tools. A sampling program may not target the right potential customers. Consumer products producers should rely almost completely on personal.

Uses more standardized products. C Product liability transfers from the manufacturer to the retailer once the retailer accepts delivery of the product. B They can instigate learning through comparisons of their brand with the market leader when consumers are not motivated.

Relies more on personal selling and online communications. Sales promotion abuse can result when marketers become too dependent on the use of sales promotion techniques and sacrifice long-term brand position and image for short-term sales increases. During the early stages of the product life cycle d.

Sales promotions include experiential marketing whereby marketers create events that enable customers to connect with brands. Operations Management questions and answers. Reminding becomes important in the market introduction stage.

C They fail to provide product trials when consumer motivation is low and the evidence is unambiguous. A Their primary objective is to persuade resellers to carry a brand. Distribution channels in B2B marketing tend to be.

Which of the following statements about the proliferation of new products in the consumer marketplace is true. Sales promotion techniques can be classified as either trade- or consumer-oriented. Self-promotion is not a substitute for quality products.

25 Which of the following statements is true about sampling. ________ is the sales step in which a salesperson or company identifies qualified potential customers. The difference in marketing communications between the B2B and consumer market is the B2B market.

Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customersC. Informative promotion is generally used. When memory stimulus is needed b.

C They include the use of display allowances. A Consumer behavior cannot be learned. Which of the following statements is true of consumer promotions.

Concerning consumer and business markets. B it is often easier to define customer needs in business markets. B The study of consumer behavior includes factors that influence purchase decisions and product use.

A discount or deal offered to a retailer or wholesaler to encourage them to stock promote or display a manufacturers product is known as. Selling in the market maturity stage. When the brand name is well-known to consumers c.

A promotion to consumer markets usually relies more heavily on the use of personal selling. 27 Offering a free toy in a Cracker Jack box is an example of. Sales people do not have a direct impact on customer behavior and its pattern 2.

Which of the following statements is true of the influences of price product and promotions on consumer behavior. B Inferior products harm a firms profitability and a nations balance of payments.

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